Having your business on Facebook is a great way to generate sales provided you put the correct strategies into place. The 3 strategies that are outlined below will allow you to generate sales for your business.
- Adding a Review Tab to Your Fan Page. Not every Facebook Fan Page has a review tab. By default certain Fan Pages have the review tab in place. A review tab is like having a verified testimonial. In order to provide you with a review the user must already be on Facebook, have an account, and cannot be associated with your page as an administrator. Having these reviews provides prospects with a sense of security knowing that others have already used your company’s products or services.
- Having a Contact Form on Your Fan Page. Facebook Fan Pages don’t have an easy way to contact the owner. While it requires extra work a contact form that allows a visitor to easily reach your business is worth its weight in gold. This allows someone who doesn’t want their question to be public get a quick answer without having to call or visit your website.
- Engaging the Fans on Your Fan Page. Many businesses have comments happening on a daily basis. The tragic part is when these comments go without an answer. While there is no rule that states you have to engage your fans when you desire more sales engagement is a good idea. The goal with commenting back should be to lead to fan in a direction of a purchase with your company.
These 3 methods will put your business in a position to generate sales. The fans of your Facebook Fan Page will buy from your company when they are provided with an easy way to purchase.
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