Facebook Marketing

By: d-exploit on 6:37 PM / comment : 0 Advertising

Having your business on Facebook is a great way to generate sales provided you put the correct strategies into place. The 3 strategies that are outlined below will allow you to generate sales for your business.

• Adding a Review Tab to Your Fan Page. Not every Facebook Fan Page has a review tab. By default certain Fan Pages have the review tab in place. A review tab is like having a verified testimonial. In order to provide you with a review the user must already be on Facebook, have an account, and cannot be associated with your page as an administrator. Having these reviews provides prospects with a sense of security knowing that others have already used your company’s products or services.

• Having a Contact Form on Your Fan Page. Facebook Fan Pages don’t have an easy way to contact the owner. While it requires extra work a contact form that allows a visitor to easily reach your business is worth its weight in gold. This allows someone who doesn’t want their question to be public get a quick answer without having to call or visit your website.

• Engaging the Fans on Your Fan Page. Many businesses have comments happening on a daily basis. The tragic part is when these comments go without an answer. While there is no rule that states you have to engage your fans when you desire more sales engagement is a good idea. The goal with commenting back should be to lead to fan in a direction of a purchase with your company.

These 3 methods will put your business in a position to generate sales. The fans of your Facebook Fan Page will buy from your company when they are provided with an easy way to purchase.

What is Google AdSense?

By: d-exploit on 5:15 PM / comment : 0 Advertising

Before getting down to the nitty gritty, I want to go over how AdSense works in case some things are unclear. AdSense is a hybrid of Google’s Webmaster advertising program called AdWords. In a nutshell, Webmasters are paying Google to promote their ads on Google. Every time an ad gets clicked, Google deducts a pre-determined amount from their advertising budget. You can see these AdWords ads by doing almost any search on Google and the ads show up in the far right-hand side of the page. See the screenshot below.

Now, AdSense is a program derived from AdWords that allows publishers (other website and blog owners like you and me) to promote these same AdWords ads on our own sites.

Then Google pays us, the publishers, a certain percentage of what the AdWords customers are paying Google for those ads. In other words, as an AdSense publisher, you are helping Google advertise these AdWords ads, and Google is paying you a share of the revenue they earn every time your visitors click on your ads. So let’s say you have a website on chocolate cake recipes. When you join AdSense, Google will supply you with a few lines of JavaScript code that you paste into your site (It’s very easy to do!)

And because of their savvy technology, Google can actually read your page title, content, etc. and interpret what each page is about. So the ads that show up on your site are relevant to the topic on your pages. This increases the chance that people will click on your ads and of course that just means more earnings for you.

Google will never disclose how much you will earn per click, but you can earn anywhere between .01 and $50.00 per click, and perhaps even more. Keep in mind these numbers are just estimates. Google has never supplied any specific data on how much you can earn. They keep this kind of information very close to the vest.

So once your account reaches $100 bucks Google sends you a check o WU Payment. And you can even have them direct deposit the check right into your bank account. I’ll go into how to apply for AdSense at the end of this book, but first I want to go over some things you need to know and understand before you even create your blog or website or start customizing your site.